Don't make it difficult for potential donors to connect with and contact you. When they go to your website, is it easy for them to find your e-mail and mail addresses and a phone number?
Be sure that your organization presents a personal face — no matter how large or small it is. Does a donor have the opportunity to meet and connect with your CEO, to know whom serves on your board and how to contact you and make a gift?
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Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.