Let’s Make Giving a Way of Life, Not an Event
I love Giving Tuesday for the awareness it brings to philanthropic causes. We naturally celebrate and are grateful when 7,500 nonprofits join together to celebrate philanthropy and voluntarism.
It is difficult, however, to measure the true impact. Donations made online or through PayPal are monitored and somehow credited to the initiative. But there is no way to discern if these are new gifts and donors, or if already generous supporters are joining in the effort.
- Categories:
- Volunteers
- Companies:
- Association of Fundraising Professionals
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
