Listening Your Way to a Gift
My mentor, Jerry Panas (FundRaising Success' 2013 Lifetime Achievement Award winner), frequently mentions listening your way to a gift.
It is difficult. Most of us like to talk. And we like the sound of our voices.
But being a great listener — an active and engaged listener — is key to deep relationship building and fundraising success. Beyond listening, you need to know what questions to ask — the questions that help you get to know your donor and his or her values, dreams and aspirations. Jerry is a master at this!
- Categories:
- Major Gifts
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
