Show Your Donors That They Matter

"If I get too busy, it gets transactional and I forget everybody has a story," shared best-selling author and one of the nation's leading radio hosts Dave Ramsey. "People matter."
One of the key attributes of a successful fundraising professional is a sincere interest in people, their dreams and aspirations. The ability to ask someone to share, to listen deeply, and then to appropriately invite his or her involvement makes for a stellar fundraiser. Then you also need to follow up to see how that person's gift experience is fulfilling his or her expectations. But it's more than just following up, really — it's working to ensure that the donor story has a great narrative.