Jeff Schreifels - Are Your Major Donors Qualified?

By Jeff Schreifels

So, I have a bit of a rant.

Here is something I see all the time in nonprofit fundraising, and it really has to stop!

A donor who has a fairly long history of giving, $50 here, $100 there in response to regular mail or e-appeals, suddenly gives a big check for $1,000, or $5,000. That's awesome, right? Yep.

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Categories:
Major Gifts

Companies:
Wealth Engine

Jeff Schreifels Author's page

Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.