Are Your Major Donors Qualified?
So, I have a bit of a rant.
Here is something I see all the time in nonprofit fundraising, and it really has to stop!
A donor who has a fairly long history of giving, $50 here, $100 there in response to regular mail or e-appeals, suddenly gives a big check for $1,000, or $5,000. That's awesome, right? Yep.
- Categories:
- Major Gifts
- Companies:
- Wealth Engine
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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