Romancing the Moves (Management)
Moves management. Sounds really sexy, doesn't it? Not really. But if not done correctly, you will be an utter failure as a major gifts officer (MGO).
When I'm in a room with MGOs and we start talking about vision and inspiring donors to give, putting together goals and strategy, I see faces light up. Then, when I start talking about executing these goals through solid moves management, documenting these moves into your database and being accountable to them, folks turn sour.
- Categories:
- Major Gifts
- NonProfit Pro
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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