Providence, R.I.

Indianapolis, July 27, 2009 — Lumina Foundation for Education awarded grants totaling more than $18.3 million in the second quarter of 2009. These grants went to 25 organizations in 10 states and the District of Columbia.

Companion marketing, which is the practice of representing a unified marketing message across multiple mediums including direct mail and e-mail, can help fundraisers improve brand recognition, broaden a campaign’s reach and increase response rates. Once a campaign is in place, fundraisers may experience a more responsive audience and higher instances of qualified leads due to the targeted and high-touch nature of companion marketing.