Looking Back a Year: A Big Reminder on American Cancer Society's Bold Move
One year ago this month, I wrote an article that detailed what may be one of the boldest moves by a top brand in the nonprofit industry. Today's blog is your reminder of all that went into that decision by the American Cancer Society (ACS). Why am I reminding you? Because in two weeks, I will be providing you an update on where things stand and the progress ACS has made on its goals.
- Categories:
- Acquisition
- Direct Mail
- Companies:
- American Cancer Society
- Campbell Rinker
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
