Can You Give to Me Now?

First, let me say it's great to see global fundraising rocker Tony Elischer posting more frequently on his Facebook page.

One of his recent posts really caught my eye and made me go "hmmmmm."

He posted a photo of a billboard promoting a Save the Children text-to-give campaign that he saw recently on London public transit. The copy on the billboard urged riders to "text BREAD to 70090 now."