Merging Corporate Philanthropy & Customer Interaction

Today I received an e-mail from customer experience management solutions company Tealeaf Technology that really caught my eye. It is a great example of marrying customer engagement and corporate philanthropy to do good for the fundraising sector and the bottom line.

The subject line reads, "Help Shape Our 2011 Giving Campaign." For me, that made the e-mail impossible not to click on. It put the power in the consumer to help decide in which what worthy cause Tealeaf should invest.