Metrics to Track the Success of Tweets

In this day and age, every fundraiser knows his or her organization must utilized social media in some way, shape or form. That's where at least some of your donors, your colleagues and your prospects of today and especially tomorrow are consuming media.

But one of the biggest qualms with investing time and energy in social media is rationalizing it to your board. Sure, there are cases where social media can directly raise money, but it's just a blip on the fundraising radar. Still, social media is such a valuable tool to deepen your relationship with donors that your organization cannot afford to be left behind.