Is #GivingTuesday Really Successful? (Don't Hate Me for Asking!)
Let me start by saying that I really do not want a bunch of hate mail for asking this question. Obviously, we have been hearing a lot about #GivingTuesday lately. Here's what I've heard from the various blogs and from the #GivingTuesday website:
- In 2012, there were more than 2,500 recognized #GivingTuesdayTM partners from all 50 states.
- The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving on #GivingTuesday.
- Blackbaud processed more than $10 million in online donations on Nov. 27, 2012 — a 53 percent increase when compared to the Tuesday after Thanksgiving the previous year.
- DonorPerfect recorded a 46 percent increase in online donations, and the average gift increased 25 percent.
- More than 50 million people worldwide spread the word about #GivingTuesday, resulting in milestone trending on Twitter.
- For this year, so far there are more than 3,500 partners across all 50 states, with an average of an additional 50 organizations signing up daily.
- Categories:
- Database Marketing
- Donor Demographics
- Companies:
- Blackbaud
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
