Is There an App for Us?
How are nonprofits going to get a bigger piece of the always-on/in-your-pocket/smartphone/Internet of things that is eating the world?
Our donors, clients, funders and friends are connected practically 24/7 with Facebook and FaceTime, Tinder and Twitter, Fitbit and FuelBand. They spend 86 percent of their mobile time on apps, only 14 percent on the mobile Web. On their smartphones, they play games 32 percent of the time and on Facebook 17 percent, but surf the mobile Web just 15 percent of the time.
- Categories:
- Mobile
Nick lives on a hippie commune in Northern California that just got cell service a few months ago.
Nick Allen helps nonprofits harness the power of the Internet and mobile to raise money, raise their voices and build relationships. For the last 15 years, he has worked in the U.S. and Europe to help organizations — including Amnesty International, UNICEF, UNHCR, Habitat for Humanity, CARE, and UNAIDS — to develop new ways to recruit and retain donors. He is the founder and director of Nuevo Fundraising.
