Nobody Is Speaking About Direct-Mail Fundraising but Everyone Should Be

It came to my mailbox with convincing handwriting on the envelope. Inside the flap, the deception continued. It was a printed email, addressed to me, donned with a sticky note begging me to get back to the sender quickly.

A few minutes passed before I detected the fraud. The “handwriting” had been printed lightly by a laser printer, not indenting the paper as actual freehand would have. And my own email address was missing from the email message.