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While nonprofit organizations have many assets, the list of donors to the organization is near or at the top of the list in terms of its value. We jealously guard our donor lists because they're not just names; they are people who have enough of a personal connection to us to have made donations — once, or over and over.
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- Categories:
- Direct Response
- Ethics/Accountability
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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