8 Smart Mailing Tips for Small Organizations
I teach a fundraising overview class at UCLA's Extension School, and last week was my favorite of the 10-week course: direct mail. But after going over controls, grand controls, bouncebacks, premiums and freemiums, and a wealth of other direct-mail staples, a student asked, "But what about those of us who only have a few hundred on our mailing list? What can we do?"
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- Creative
- Direct Mail
- Direct Response
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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