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When I was a kid, I went to summer camp for a week or two — and that inevitably meant a trip to the doctor to get the camp physical. The same was true when my daughter played summer sports. Getting a physical in May was pretty much the norm so we could enjoy our summer to the fullest.
Right now is a great time to get out your fundraising stethoscope and give your program its summer checkup, too. Like people, cars and many other things, a fundraising program works best with some routine care.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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