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Charity%20Watchdogs,%20Donor%20Perceptions%20and%20the%20Overhead%20Myth<%2Fa>,"%20a%20program%20held%20Jan.%2030%20by%20the%20Direct%20Marketing%20Association%20of%20Washington<%2Fa>%20(D.C.).%20Since%20I%20haven't%20read%20much%20about%20the%20content%20of%20this%20discussion,%20I%20want%20to%20share%20with%20you%20comments%20from%20the%20panelists%20that%20I%20found%20interesting,%20insightful%20and,%20yes,%20at%20times,%20challenging.%20Don't%20expect%20to%20agree%20with%20them%20all,%20but%20"listen"%20and%20then%20decide%20what%20else%20you%20can%20do%20today%20to%20give%20your%20donors%20confidence%20that%20you%20are%20worthy%20of%20their%20support.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Fpamela-barden-charity-overhead-myth-mystery-just-misunderstanding%2F" target="_blank" class="email" data-post-id="20819" type="icon_link">
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If you've been paying attention to the both the trade publications and consumer media, you've probably noticed a more frequent focus on overhead — that combination of fundraising and general and administrative (operations) that costs money that is then not available for programming — than, you know, fulfilling your mission.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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