Copy That Communicates (Even If It Won't Get an 'A' From Your English Professor)
I love being able to correctly express my thoughts in writing. I actually count among my most prized possessions a copy of now-out-of-print "Dictionary of Problem Words and Expressions" by Harry Shaw and have bookmarked many websites that cover grammar.
But I am also a realist.
That means I understand that the purpose of copy for fundraising is to get read (or at least scanned), be understood and generate a response. It's not to earn a gold star from the grammar police.
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- Creative
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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