Direct Mail: 'Old Fashioned' but it Still Works
I read yesterday that marketers can now choose from more than 60 channels to communicate their message. Now, I can't name all 60, but I do know that it seems like every week there is some new way we need to communicate our fundraising message.
That's good — we want to reach people where they are. The "Hey! Get over here!" approach to fundraising just lacks something ...
- Categories:
- Creative
- Direct Mail
- Direct Response
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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