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I've been hanging around nonprofit websites quite a bit lately. After all, the dog days of summer are a perfect time to make sure your online presence is shiny and ready for the fall and holiday fundraising season.
It's usually easy to spot updates and changes needed on the homepage since that's what we see first, but of course, that's just the start. So, here's a to-do list for the next four weeks so you head into the post-Labor Day season with your online "face" gleaming like new.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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