E-mail That Matters

Since Sept. 1, I have received 55 e-mails from 19 charities. Some are informational or educational. Others are purely to raise funds. I received a high of seven from two charities and only one each from five others.

I have no idea if I am "normal," as this is certainly not a scientific study. However, I do know I am seeing an increase in fundraising e-mail — no surprise there given that we are now in the all-important last quarter of the year. E-mail is an important player in our overall fundraising strategy.