Editing: Be Sure it's About Value, not Vanity

If you're part of a fundraising team, you probably won't escape it. Whether it's your name on the letter or not, at some point you'll be asked to review a fundraising letter, e-appeal, newsletter or other donor communication.

Yeah, I know — what a power trip! Adding your imprimatur to something that will be read by hundreds, thousands, even millions! Fifteen seconds of fame, here I come!!