Like many of you, I'm sure, I have a dishwasher in my kitchen (and I don't mean the human kind). Its job is simple: clean my dishes. But to be honest, it fails miserably.
The other day, while muttering unkind things under my breath to this appliance, I realized how much like some fundraising activities my dishwasher is. The thinking that led to this rather odd statement went like this: "This dishwasher does not do nearly what I expect it to do. But it's probably got several more years of useful life. Replacing it is going to cost time and cost money. And what if that replacement isn't any better? After all, other people use this same dishwasher, and it works fine for them. Maybe the problem is us, not it ..."
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- Direct Response
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.