Fundraising Decision-Making: No Power in the Audience of 1

I started my week off grumpy. It was all because of a reprint of a tweet from a popular blogger in a leading publication for the nonprofit industry. There was no commentary — just the tweet.

The gist of the tweet was that the author disliked a particular fundraising method; it did not encourage her to give. That's OK; donors are different and respond to different things. I know from experience that that particular fundraising effort is an exceptional way to retain donors and raise net dollars. But I also know that reading something in a magazine or online that is critical of a fundraising method can lead some to conclude that "everybody" hates that methodology and therefore it must be eliminated. (Obviously, if the methodology is unethical or illegal, that's a different story; I'm not talking about those cases.)