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Like many of you, the week between Christmas and New Year's Day brought many e-appeals to my inbox. I tend to make my donations via check and the U.S. Postal Service because I am a direct-mail junkie, but a few brave souls still email me.
But compared to Larissa Peters from Catholic Relief Services, I am unloved; she received 131 emails the six days between Christmas Day and New Year's Day.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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