Fundraising Lessons From the Rug Store

Last week, we had the recently uncovered, original oak living room floor that had been hidden under carpeting for a decade or two refinished. While the sanding, staining and varnishing was taking place, I did some online shopping for a rug to put in the room once it was completed.

What I found was a great lesson in Fundraising 101 — how to convert inquiries to donors.