Fundraising: What Does Mark Twain Say?

[Author's note: Yesterday, as I was contemplating if I was going to get out of my warm bed, I justified my slovenly behavior by thinking about my message for this article. After I had it outlined in my head (and etched deeply enough that I would remember it once my feet hit the cold floor), I walked into my office, stopping only to poke the thermostat up a few degrees. Opening my email, there was Today in Fundraising and Marc Pitman's article, "3 Myths of Email Fundraising." A perfect lead-in for what I had conjured up from under the warmth of my comforter — so here's part 2, so to speak.]