Grab a Coke and Invigorate Your Fundraising

I grew up in a home where Coke was the beverage of choice. Upset stomach? Have a coke. Bad day at school? Have a Coke. Heartbroken over a boy? Have a Coke. Hey — whatever worked, right?!

I recently came across a blog sharing the top seen lessons learned by the Coca-Cola innovation team and shared by David Butler, Coke's VP for innovation and entrepreneurship. Given my heritage, I just had to read what he said. And wouldn't you know it? Coke has a cure for stagnating fundraising, too!