I Have Some Good News … and Some Bad News About Fundraising

"I have some good news … and some bad news." We've all heard that saying — and probably said it from time to time.

And it's true — in life and in fundraising.

Since I am not qualified to philosophize on life itself, I'm going to stick to fundraising. And sadly, the bad news there is: Fundraising is tough. It doesn't always work. The money we spend doesn't always come back to us tenfold or even twofold.