Looking Back at 2013's Last Week of Fundraising, Part 1
The last six days of 2013 have a different meaning for fundraisers. Instead of a post-Christmas “catch your breath” opportunity, they are vital times for raising last-minute income to ease the journey into the new year.
As a donor to 17 nonprofits in 2013 (and a lapsed donor to others), I decided to keep track of the mail and e-mails I received — as well as the receipts for the year-end donations I mailed on Dec. 20 — and share my observations with you.
- Categories:
- E-Philanthropy
- Companies:
- Charity Navigator
- World Wildlife Fund
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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