Mistakes Creep In — Always Be Alert for These 2
A week ago today, I woke up to two e-mails. One was from a large for-profit company. The other was from a small nonprofit. But both made avoidable mistakes that every fundraiser needs to always be on the lookout for.
E-mail No. 1
The first e-mail was from my mobile phone provider. Two days earlier, I had dropped one line that was no longer being used. Since I had three other active lines that I left in place, I considered myself an active, loyal customer.
- Categories:
- Lapsed Donors
- Retention
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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