Never Stop Asking Why

Ah, childhood! The simplicity, the joy of discovering something new every day, the determination of asking why instead of simply accepting things as "the way it is."

That latter is a childhood trait that we need to rediscover if we are serious about improving our fundraising ability.

After all, much of what we do in fundraising can become autopilot. If it's a newsletter, we need five articles and seven photos. If it's an e-appeal, we need an offer that is $40 or $50. If it's a dinner event, we need a video presentation and chicken ...