No Wonder Donor Retention Is Hideous

I’m frustrated. The final part of my planned three-part series on year-end fundraising was intended to focus on receipting. So I dutifully made my year-end donations to seven nonprofits that I donate to at least annually. My rationale for these seven is not all that altruistic. In fact, I chose them because they send a variety of mail and emails that serve as fodder for my own creativity and examples for teaching and writing.