Old Fundraising Ways, New Fundraising Ways

If you look back 20, 30 — OK, even two — years, you may see some fundraising practices that seem silly now that we have the perspective of time and experience on our side. That’s the fun of working in a field that isn’t just science; there’s plenty of “art” mixed in too. The challenge is knowing what’s what so we aren’t just running after every neat new thing or refusing to try anything new. A mistake either way can hurt our income, and therefore our mission fulfillment.