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When I turned 16, I was hired to work at a small department store. Once a month, the boredom of folding towels and putting price stickers on knickknacks was suspended while I helped the store owner "dress" the window. We featured our newest merchandise, sale items and other things that (we hoped) would get the passerby to stop, look, and come in and shop.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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