A Tale of 4 Acquisition Efforts

In the past week, I have received four acquisition mailings (see the above slides). Two are from animal-rescue organizations that mail nationwide (Best Friends Animal Society and North Shore Animal League), and two are for local humanitarian groups (Union Rescue Mission and Los Angeles Mission).

There are definite similarities with some of the mailings — three of the four have four-color outer envelopes, two use No. 10 non-standard window envelopes and both local agencies have a price point on the envelope.