You and U, V, W, X, Y and Z
For the past several weeks, I have been posturing different things fundraisers should consider, using the letters of the alphabet as a guide. We're now up to the final six letters. (Read about A, B, C, D and E here; click here for F, G, H, I and J; here for K, L, M, N and O; and here for P, Q, R, S and T.)
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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