Pass the Data
Applying data mining techniques in our fundraising programs has been with us for at least a decade. It’s getting a lot more attention lately, as nonprofits seek out more dollars from their donors—with some success. Data mining is no longer a unique fundraising idea.
Principle 6 of The Eight Principles™ is Divide & Grow™. Stated simply, you must treat different people differently if your fundraising program is to scale. Not all potential investors respond in the same way to the same outreach.
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
Reach Larry on social media at:
Twitter: Larry_C_Johnson
LinkedIn: larryjohnsonmegrace
Facebook: TheEightPrinciples
The Art & Science of Building Long-Term Donor Relationships through Recurring Gifts
Fundraising Intelligence Cheat Sheet
Wealth Screening For Your Nonprofit Cheat Sheet
Wealth and Capacity Ratings Cheat Sheet
Donor Management Strategies: How to Organize Your Donor Data
