DENVER, July 1, 2009 — Alicia Keys' appearance on the 2009 BET Awards Show Sunday night (June 28) raised more than $130,000 from more than 26,000+ mobile donors who texted their donations. Keep a Child Alive is the non-profit organization co-founded by Keys to provide health care and housing to children with HIV/AIDS in Africa and India.
Alicia Keys
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
For fundraisers, the first quarter of the year is as much a time to look back as ahead. It’s a time to find out how year-end appeals tallied up, to assess how winter events performed and perhaps to report back to the board on what it all means.
Mobile fundraising has arrived in the United States. In early February 2008, the Mobile Giving Foundation opened the mobile-giving channel in the U.S., providing nonprofits nationwide the ability to utilize text messaging for purposes other than constituent contact and advocacy programs.
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