Alyssa Herman

CASE STUDY: Doctors Without Borders USA/Medecins Sans Frontieres August 18, 2005 By Abny Santicola Associate editor, FundRaising Success In a session on second-gift conversion strategies, Alyssa Herman, director of development for international medical humanitarian organization Doctors Without Borders USA/Medecins Sans Frontieres, addressed the strategy her organization used to convert one-time, emergency donors earlier this year. According to Herman, in early- and mid-2004 new-donor conversion was not a high priority for MSF, which was focusing instead on lapsed-donor reactivation. In the wake of the tsunami that struck Southeast Asia on Dec. 26, 2004, MSF acquired more than 130,000 donors in a two-week period, mostly