To help you get the most from your outreach efforts, here’s a collection of five brochure copywriting breakthroughs. Gathered from nonprofit marketing pros, these tips can motivate your target market to give, give again, get involved — whatever you ultimately want them to do.
Eduardo Ayala Fuentes
Chris Yuhasz is president of POV Solution. Based just outside of Cleveland, Ohio, POV Solution is a community-focused printing company that helps nonprofits across the country stand out in their offline communications efforts as well as integrate them with multichannel marketing strategies.
Self-mailers have the potential to both save you time and money, and generate fundraising responses more effectively. My case in point is a mailer brochure project we recently did for the Leslie-Lohman Museum of Art in New York City.
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