The debate has been raging for decades. Add a teaser to the outer envelope of your direct mail appeal. Or don’t. Which is better?
George Duncan

George Crankovic
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An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
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