James Dean

BETHESDA, Md., June 8, 2009 — WealthEngine, a leading provider of sophisticated prospect research and analytics for non-profit organizations and financial services firms, announced today that four new sales and marketing professionals have joined the firm's senior management team. The new executives bring along valuable sales and marketing experience, including a deep knowledge of the financial services and for profit markets.

Donors in the first quarter of the 20th century saw almost no advertising. Compare that to the 3,000 to 5,000 ad messages they get a day now, and you quickly realize that to even get your direct mail opened, you need to stand out from the crowd.

That was the message James Doyle of Virginia-based agency BMD presented at a DMFA luncheon titled “Standing Apart From the Crowd” (NYC, March 29).