In this episode of The NonProfit Voice, Nhu Te, Editor-in-Chief of NonProfit PRO, is joined by Elyse Taub, SVP of Development and Marketing at Smile Train, and Dan Sonners, Director of Nonprofit Marketing at Conrad Direct. Jump into our conversation about direct response trends, best practices for putting together an effective call-to-action, online-offline integration and so much more.
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Elyse Taub joined Smile Train's team in May 2011 and currently serves as SVP, Development and Marketing. With more than 10 years of experience in nonprofit marketing and fundraising, she leads Smile Train’s direct marketing strategy and implementation, donor development, marketing communications and marketing technologies. Before joining Smile Train's team, she was a Marketing Manager at 92nd Street Y, handling all elements of marketing for the Simon Center for Adult Life & Learning. She also managed special projects and helped drive multiple individual giving programs at North Shore Animal League America. Elyse holds a Bachelor of Science in Business Administration from the University at Albany and an MBA from Adelphi University.
Dan Sonners is Director of Nonprofit Marketing and an AVP at Conrad Direct, a leading independent list brokerage firm. He also hosts the Dynamic Nonprofits podcast. Dan can be emailed with comments, questions and feedback at dsonners@conraddirect.com
