The Epilepsy Foundation is a small, national nonprofit that needed to grow its donorbase and reach more people, so it decided thinking differently was essential to its success. This was prior to the pandemic when digital became the only way to reach donors and build relationships. Now, digital remains an extremely important aspect of nonprofit’s overall fundraising strategy.
In this episode of The NonProfit Voice Tech Series, Mark Becker, founding partner of Cathexis Partners and editorial advisory board member of NonProfit PRO, is joined by Geoff DeLizzio, chief development officer at the Epilepsy Foundation, and Maria Clark, executive vice president of partnerships at GoodUnited, to discuss a digital-first fundraising strategy. DeLizzio, who still uses a typewriter to send out thank-you notes to donors, cautions this strategy doesn’t mean “digital only.” Listen to how the Epilepsy Foundation has embraced its new strategy that has helped to develop a deeper engagement with current and new donors.