19 Nonprofit Website A/B Tests Every Fundraiser Should Run

Fundraising studies across the board continue to report the growth of online fundraising. More and more donations are coming in online, and the trend doesn't seem to be reversing anytime soon.

That makes nonprofits' already important websites even more vital. If online is the channel through which donors are moving toward for their donations, fundraisers have to make sure their organization's online hubs are as efficient and effective as possible. Add in the fact that many donors find organizations through online search engines and social-media referrals, and the importance of the nonprofit website amplifies even more.