5 Things You Missed During AI for Good Week

Artificial intelligence might not be top of mind for a lot of nonprofits, but there's no denying its potential. Machine-learning algorithms could help you raise more money, draft marketing content for donors, predict data for better program management and automate boring tasks.

That's why Salesforce.org dedicated an entire week in March to “AI for Good.” In case you missed the week of events, we've compiled a list of the top content for you so you can get started on your AI journey.

1. Broadcast On-Demand: Social Good in an AI-Powered World

We had a lot of fun last Monday with thought leaders, futurists and trailblazers like you, talking about the potential of AI for nonprofits. We didn't want the fun to stop so we're giving you the on-demand version!

Watch to learn:

• What AI really is and how it's changing nonprofits' potential for impact
• How AI can help nonprofits move their mission forward
• What trailblazers like you are doing with this technology today.

The broadcast features some impressive speakers, including:

• Dr. Vivienne Ming, “professional mad scientist,” Socos Labs
• Austin Buchan, CEO, College Forward
• Robin Glinton, SVP Data Science Applications, Salesforce

2. Master Class On-Demand

We had our first-ever, virtual master class to showcase best practices on leveraging your data to get predictive about your donor interactions, constituent engagement, and touchpoints with your beneficiaries.

What we covered:

• How to leverage AI to gain important insights on constituent touchpoints, so you can predict their behavior and set up the next best action

• How to build custom predictions to identify which donors and opportunities are most likely to help you reach your fundraising goals
• How to identify at-risk clients and populations to flag for deeper intervention
• How to automate repeatable processes and communications so you can focus on personal interactions

Watch the recording of the class and find AI resources to share with your organization.

3. Demystifying AI: Nonprofit Edition

Want to break down AI in a way that it's relevant to you? Flip through this digital magazine for a collection of articles by AI thought leaders and our nonprofit community. It covers all things AI—including its history, ethical use and how it can be used to advance your mission.

Download your copy and share it with your colleagues.

4. AI for Good: Nonprofit Trends & Use Cases

Ready to begin your AI journey, but still having trouble deciding where to start? Download our AI for Good e-book for trends and insights that will help you prepare your nonprofit for AI.

Whether you're looking into improving your donor experience, streamlining your marketing efforts, or telling the story of a program's impact, you can use AI to advance your mission.

Download your guide and start planning your AI journey today!

5. Plenty of Nonprofit Inspiration

Lastly, what we think might be the most priceless content launched during AI for Good Week are stories of nonprofits who are already using AI today to do incredible things.

Look at College Forward, for example. They use AI to support their mission of helping economically disadvantaged students enter college and complete their degrees. AI helps them flag at-risk students so they can give those students the support they need when they need it. Read College Forward's Story.

Reading Partners is another innovative nonprofit using AI to support their goal of creating lifelong readers. They've taken their data insights to the next level and are now able to easily identify areas with lower performing test scores and take proactive action. They can also use that data to showcase ROI to potential donors and board members with the click of a button. Read Reading Partners' Story.

Ready to Get Started?

The main purpose of AI for Good Week was to equip nonprofits with the knowledge and tools needed to start their AI journeys. If you weren't sure your organization was ready for AI before, we hope you now see its potential for impact. AI can be a powerful GPS in your nonprofit's vehicle—and just remember, Salesforce.org is happy to sit in the passenger seat and help navigate!