5 Ways to Leverage Social Media for Fundraising

Blackbaud's 2012 State of the Nonprofit Industry Survey of 1,500 nonprofits found that nonprofits that used five or more outreach methods experienced higher optimism in fundraising. The more channels you use — such as print letter, e-mail letter, social media and telephone fundraising — the easier your fundraising time will be and the more likely you will be to reach your goals. Social media can complement other fundraising strategies and help keep your fundraising goals at top-of-mind awareness. Here are five ways to integrate your fundraising campaign with your social media: