Advancement and Collaboration Produce Synergy and Greater Fundraising Results!
Fundraising is not marketing.
That is sometimes a tough — yet at the same time simple — concept to understand.
It has come to light recently that a friend has had her successful development program merged under a nonprofit's marketing umbrella. The challenge — an ongoing battle with the marketing wing of where direct appeals and Web giving are housed and credited.
- Categories:
- Multichannel
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
